Post Card from India

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Post Card from India

Shop the Collection

Post Card from India

Shop the Collection

Post Card from India

Shop the Collection

Post Card from India

Shop the Collection

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Fresh from Loom

Sitar Asymmetrical Shirt Rs. 1,695.00

Kali Wrap Dress Rs. 2,499.00

Sitar Co-Ords Set Rs. 3,299.00

Gaiya Asymmetrical Shirt Rs. 1,895.00

Sitar Day Dress Rs. 2,499.00

Bhindi Midi Kaftan Dress Rs. 2,499.00

Bhindi Co-Ords Set Rs. 3,299.00

Bhindi Asymmetrical Shirt Rs. 1,895.00

Kali Co-Ords Set Rs. 3,299.00

Kali Asymmetrical Shirt Rs. 1,695.00

Dharti Shirt Dress Rs. 2,499.00

Dharti Co-Ords Set Rs. 3,299.00

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Rooted. Playful. Full of stories.
Welcome to MASU, where every thread carries a story from India. Handmade by artisans, designed for your
everyday celebrations. 
Celebrate your roots, every day.

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Bestsellers

Gaiya Asymmetrical Shirt Rs. 1,895.00

Dharti Asymmetrical Shirt Rs. 1,695.00

Dharti Co-Ords Set Rs. 3,299.00

Kali Co-Ords Set Rs. 3,299.00

Sitar Day Dress Rs. 2,499.00

Bhindi Co-Ords Set Rs. 3,299.00

We’re passionate about celebrating the vibrant stories of India and turning them into prints you can wear proudly every day.

We believe clothing should feel like home familiar, joyful, and full of meaning. That's why we create collections that carry a little bit of India into every moment, no matter where you are in the world.

Fashion that feels like a love letter to your roots.

We're passionate about
celebrating the vibrant stories of India and turning them into prints you can wear proudly every day.

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Handmade with Love

Artisan-made

Handcrafted by

local artisans

Homegrown

Proudly made

in India

Stories of India

Every print

carries a story

Signature Shirts

Co-ord Sets

Know your Prints

Sitar

Music you can wear.

From mehfils to living-room riyaaz, the sitar scores our everyday morning ragas on All India Radio, festival evenings, and that one favourite tune everyone hums. This print celebrates the craft of sound: curved gourds, fine frets, and the patient hands that tune them. It’s a nod to the artists and artisans who keep tradition alive, reimagined for today.

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Dharthi

Grounded in where we come from.

Dharti is the beginning of every story, soil under bare feet, the smell of first rain, fields turning gold. This print honours India’s landscapes and the hands that work them. It’s also a promise: homegrown craft, mindful quantities, made to last. Rooted yet forward—because the future is strongest when it stands on solid ground.

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Bhindi

From mandi to lunchbox.

Bhindi is home to crackling tadka, steel tiffins, and vendors calling out “taazi bhindi!” The star-shaped cross-section gives this print its graphic punch, turning a daily vegetable into a design classic. It’s our tribute to small rituals that taste like childhood and feel like comfort. Every day in India, illustrated—crispy, bright, and endlessly repeatable.

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Hibiscus

Bold colour, everyday blessing.

The hibiscus blooms on doorsteps and in temple thaalis—offered to Ganesh and the Devi, tucked into hair on festive mornings, dotting lanes with colour. Our hibiscus print captures that burst of joy: unapologetically bright, unmistakably Indian, effortlessly modern. It’s a celebration of small ceremonies that make ordinary days feel special.

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Gow Mata

Sacred calm, street charm.
Gow mata stands for care, abundance, and quiet strength. Ours wears sunglasses a playful wink at modern India. You’ll spot her everywhere: temple bells at dawn, lazy afternoons by the gali, monsoon fields turning green. This print respects the symbol and refreshes it with attitude, reminding us that heritage can be humble and still have swagger. A little nostalgia, a lot of joy.

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