Our Story

Welcome to MASU

MASU is where every garment is a canvas for India’s vibrant stories. Born from a love of culture and storytelling, MASU is more than a fashion label — it is a bridge between heritage and modernity, between India and the world, between what we inherit and what we choose to create. Every product is lovingly handcrafted by local artisans who transform fabric into wearable art.

We are a homegrown brand with a global soul, on a mission to celebrate India through comfortable, versatile fashion that makes everyday moments special.

Each MASU piece is designed to be timeless yet modern, oversized shirts that drape just right, easy dresses you can live in, and coord sets that move effortlessly with you.

Every print at MASU is a fashion postcard from India, celebrating our rich heritage, vibrant culture, and timeless traditions. From the wisdom of the sitar and the strength of the hibiscus, to the playfulness of chai cups and temple bells, our designs capture the poetry of everyday India. Together, they form our narrative:

Celebrating India, One Print at a Time.

Our Story

Our story begins in the historic city of Lucknow. We didn't start in a grand design studio, but with a small, heartfelt venture. From those humble beginnings, our journey has evolved, but the soul of our brand remains the same.

When it came to a name, the choice was personal. MASU is a tribute to our founder’s mothers, born from their initials. It’s a constant reminder of our roots and the warmth that inspires every piece we create.

Our belief from the start was simple: cultural pride should be comfortable, and beautiful style should be for every day, not just special occasions. That belief is brought to life by the hands of local artisans. They are the ones who transform each design into a story told through fabric and skilled craftsmanship.

When you wear Masu, you’re carrying a slice of India with you. Every print is a reminder that our stories are as vibrant as our culture, a true Fashion Postcard from India.

Indian Roots, Global Soul

While our heart is rooted in India, our spirit travels across the world. MASU’s versatile styles — for women, men, and children — belong as much on the streets of Jaipur or Calcutta as they do in London, New York, or Singapore. We proudly deliver worldwide, because these stories deserve to be worn everywhere. MASU is not just clothing you buy — it is clothing you live in, grow memories in, and pass down as a reminder of who you are.

Our Process

At MASU, every garment begins with a story, and every story begins with craft. Every piece carries within it the marks of craft, the rhythm of tradition, and the quality of fabric made to last.

  • Hand Sketched Designs

Each print is first drawn by hand, inspired by India’s cultural motifs.

  • Artisanal Screen Printing

Patterns are brought alive through time-honored hand screen printing. No shortcuts, no mass templates — only the touch of human hands.

  • Pure Fabrics

We use only breathable, natural fabrics like cotton poplin and cambric — fabrics that are light, versatile, and timeless.

Our Vision

Our vision is to make MASU an aspirational brand for every Indian, where wearing a MASU print becomes a symbol of cultural pride and personal expression, with a global soul that resonates worldwide.

MASU - Apni Kahani Pehno. Wear your story