We’re passionateabout celebrating the vibrant stories of India and turning them into prints you can wear proudly every day.
We believe clothing should feel like home familiar, joyful, and full of meaning. That's why we create collections that carry a little bit of India into every moment, no matter where you are in the world.
Fashion that feels like a love letter to your roots.
We're passionate about celebrating the vibrant stories of Indiaand turning them into prints you can wear proudly every day.
We believe clothing should feel like home familiar, joyful, and full of meaning. That's why we create collections that carry a little bit of India into every moment, no matter where you are in the world.
Fashion that feels like a love letter to your roots.
From mehfils to living-room riyaaz, the sitar scores our everyday morning ragas on All India Radio, festival evenings, and that one favourite tune everyone hums. This print celebrates the craft of sound: curved gourds, fine frets, and the patient hands that tune them. It’s a nod to the artists and artisans who keep tradition alive, reimagined for today.
Dharti is the beginning of every story, soil under bare feet, the smell of first rain, fields turning gold. This print honours India’s landscapes and the hands that work them. It’s also a promise: homegrown craft, mindful quantities, made to last. Rooted yet forward—because the future is strongest when it stands on solid ground.
Bhindi is home to crackling tadka, steel tiffins, and vendors calling out “taazi bhindi!” The star-shaped cross-section gives this print its graphic punch, turning a daily vegetable into a design classic. It’s our tribute to small rituals that taste like childhood and feel like comfort. Every day in India, illustrated—crispy, bright, and endlessly repeatable.
The hibiscus blooms on doorsteps and in temple thaalis—offered to Ganesh and the Devi, tucked into hair on festive mornings, dotting lanes with colour. Our hibiscus print captures that burst of joy: unapologetically bright, unmistakably Indian, effortlessly modern. It’s a celebration of small ceremonies that make ordinary days feel special.
Sacred calm, street charm. Gow mata stands for care, abundance, and quiet strength. Ours wears sunglasses a playful wink at modern India. You’ll spot her everywhere: temple bells at dawn, lazy afternoons by the gali, monsoon fields turning green. This print respects the symbol and refreshes it with attitude, reminding us that heritage can be humble and still have swagger. A little nostalgia, a lot of joy.
The kurta set is truly special—one of a kind prints never seen before! It’s lightweight, breathable, and yet so elegant. Perfect for festivals and family gatherings.
One of a kind prints never seen before, giving this kurta set such a fresh and festive vibe. The stitching is neat, the fit is perfect, and my little one looked adorable.